August 30, 2003
HaidaBucks Takes The Day.
For Starbucks executives and lawyers, it may have been simple: force HaidaBucks, a small, under-funded business in a tiny Canadian village on a remote island, to change its name. Unfortunately for Starbucks, it has turned into a "David vs. Goliath" legal and PR nightmare that won't go away, with thousands of people across Canada and the US boycotting the company because of its tactics.
Read The Rest Here
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