Greening the Reality Distortion Field

January 9, 2007

Greening the Reality Distortion Field

After 30 years, Steve Jobs still has the ability whip lot of people (well, journalists and geeks, anyway) into a frenzy of anticipation and speculation. The famed reality distortion field is stronger than ever. Why, I remember being a junior high kid compulsively reloading the MacWeek web site in a beta version of Mosaic on similar occasions. And "why?" is indeed the operative question. There's no rational reason to get riled up about this stuff, excepting perhaps that shiny things are neat. Oooh, shiny.

These days, I'll never admit to being affected.

But I will point out that Greenpeace has taken the opportunity to pressure Apple to diminish the environmental impact of its products. They're projecting campaign slogans onto the Apple Store in downtown San Francisco.