Adbusters: the Digital Pitch, by Sean Condon

Stefan Christoff — Thu, 06 Dec 2007 14:57:13 +0000

Despite the privacy invasions and wrongful imprisonments in the Minority Report, the most disturbing scene in the futuristic thriller is the interactive hologram advertisements that read people’s emotions and call out to them by their name. While Philip K. Dick’s vision of a wayward security state still lies in the realm of science fiction, the personalized ads were frighteningly real...

Wal-Mart's Facebook Ghost Signals Need for Ad Policy

Rob Maguire — Thu, 18 Oct 2007 20:31:25 +0000

walmartghost.jpg

Tightly trapped in cellophane, a pixelated ghost looks more like a desperate prisoner than a spooky sweet. In the latest move of their Facebook marketing strategy, Wal-Mart has branded a digital ghost cookie with their logo, creating a free "gift" that Facebook users may send to their friends. Clicking the cookie brings you to Wal-Mart's halloween website.

Unlike the usual crop of virtual gifts available to users of the social network, the Wal-Mart ghost screams of crass marketing, and critics are skeptical of whether this approach will earn the beast of Bentonville any dividends. The e-commerce site Get Elastic has gone so far as to call the ghost a "terrible social media marketing tactic", arguing that Facebook users "know intrusive advertising when they see it."

Among the reactions to the branded gift, however, is little discussion on whether Facebook should be accepting advertising from Wal-Mart in the first place, whose long standing record of human rights violations led the Norwegian government to completely divest from the company earlier this year. Aside from a predictable piece by Wal-Mart Watch, much of the debate related to the ethical issues at stake is taking place on Facebook itself.

The Dominion - advertising

Adbusters: the Digital Pitch, by Sean Condon

Wal-Mart's Facebook Ghost Signals Need for Ad Policy